Alfred H Knight

Alfred H Knight are an independent provider of inspection and testing services for the metal and mineral industry. The company has built a market-leading reputation within the industry by offering professional and reliable services.

The company needed a brand that reflected the reputation built over the organisation’s 135 years in business, and brand guidelines that would maintain brand continuity across the whole company and its global operations.

After successfully winning the pitch against various other agencies, we worked closely with the marketing team at AHK to gain a deeper understanding of their goals and ethos.

This resulted in a brand refresh and a 60-page brand guide to ensure the company had everything they needed to implement the brand refresh and maintain continuity across all print and online marketing channels. This included colour palettes, tone of voice, logo usage, image guides, signage, clothing and documentation.

To maintain brand consistency, it was critical for all Alfred H Knight employees to be able to easily access brand materials, guidelines and raise branding queries.

To achieve this, we created an online brand portal that allows employees to download templates for documents, request colour swatches or ask questions regarding the brand usage, amongst other functions. This allowed the brand guardians more control over the global usage as well as streamlining internal processes for communication.

Forming what we hope to be a long lasting relationship, we continue to assist AHK in creating new materials and updates to the guidelines to ensure the brand remains consistent.