A/B Testing

Don’t believe there is a science behind this marketing game? We do, and A/B testing is one example of how testing your marketing campaigns can make a huge difference to your return on investment.

The A/B testing process allows you to test different aspects of your email campaign- such as the subject line, content or send time – in order assess the impact each aspect will have on recipient engagement.

Once tested, you’ll be able to automatically send the most effective email to the rest of your customer database – with the help of our nifty data management platform, ATTAINA.