In the last 12 months it has become even more important to have an online presence and one of the easiest ways for your customers to find you when they are looking for something in line with your products and services is for them to ‘Google’ it. All the more reason why your Google listing should be a key consideration as part of your marketing strategy.
Thankfully, ATTAIN can help to ensure that you can be easily found by existing or potential customers.
Why is your Google listing important to your business?
Your Google profile gives customers an overview of your business, showcasing your best features and enabling your customers to learn more about it. Most importantly, it details how to contact you and will enable you to be found by new customers which in turn, will increase business opportunities.
What is Google My Business?
Google My Business is a tool for businesses and organisations to create a business listing and a company profile which lets you easily connect with customers across Google Search and Maps. It will help customers find your business and will allow you to tell them your story.
There are multiple touchpoints for people to find your business included in the profile, such as a link to your website, directions to the registered business address, and call details.
Incredibly, and despite it being one of the main influencing factors when it comes to local search, so many businesses fail to make use of this business platform.
Setting up Google My Business
Business Profiles on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are and for either there is a requirement for an address to be set up as part of the profile.
Once the online set-up is complete, the final step is verification which is predominately a manual process done by Google sending a postcard to the registered address of the business. Once complete it’s time to optimize the Google My Business account!
Optimizing your Google My Business account
From a local SEO perspective, Google My Business is essential as it enables your business listing to appear in local search results for queries specific or even broadly related to your products or services, something small business owners especially can capitalise on.
That said, after completing the set-up of your Google My Business account it is by no means a case of ‘job done’ and leaving the account alone! It’s vital that if you want your business to stay at the top of the search results, you will need to optimize and maintain your listing, just as you would with your website.
From a local perspective the more the Google My Business account is edited and updated the better it performs. This might be a case of changing the opening hours when it’s a bank holiday, updating photographs, encouraging reviews, adding upcoming events or company announcements – anything to keep the content fresh. The more active you are on the platform, the more signals you send to Google that your listing is accurate and trustworthy. The more Google trusts you, the higher you will rank on Google Maps and the local section of Google search. Search
There are many benefits to updating your Google My Business account and ensuring you’re doing the right thing for your business requires ongoing attention and vigilance and this is where ATTAIN can help.
How does Local Listing Optimisation work?
At ATTAIN we will review your current set-up to analyse and identify opportunities. We can create a strategy to drive reviews and ongoing optimisation, assist with fresh content and provide invaluable monthly insights on how people are currently finding you
With prices starting from only £99 per month (ex VAT) you can improve your company’s online visibility.
To book your free consultation today click here.
