ATTAIN keeps its clients on the nice list with their customers all year round – you might say we have a gift for it! Get in touch and our elves will present you with best ways to stay ahead of the game in the crucial Christmas period and beyond. Contact ATTAIN’s team of Christmas elves today.
Christmas is coming, the geese are getting fat and ATTAIN has an early present for you! As the festive season is fast approaching here is our guide to the best preparation that ecommerce businesses can do in the run-up to the big day to fill your stockings full of sales:
Get prepared
The Christmas elves will already be busy in Santa’s workshop preparing for Christmas – and so should you. Just as shoppers are gearing up to begin their Christmas shopping, it is essential to ensure your website is working correctly.
Make sure it won’t buckle under the weight of festive visitors, and your mobile site can handle sales ‘on the go’ – check out our library guide on making sure your website is mobile responsive. If the site falls over and is down for any significant amount of time it will put a distinct dint in sales.
Likewise, time-pressured shoppers frustrated by a slow site will go elsewhere to buy so optimise the speed.
Way before the stockings go up, check your own stock levels. There is nothing worse than attracting customers with fabulous products and well-planned advertising strategy to then being unable to fulfil their orders. Use sales data from previous years to plan – and track the success of previous campaigns to understand what worked and what didn’t. Check out our library guide on ‘revenue tracking’ to get started.
Christmas shopping
November offers several opportunities to maximise conversions over and above the standard Christmas shopping.
Black Friday and Cyber Monday events might have originated in the United States but they have been fully embraced by online retailers this side of the pond, firing the official starting gun on the buying bonanza and generating early Christmas website traffic.
Help your customers find what they need – or even when they don’t know what they want. Pay attention to the Christmas SEO on the site’s category and product pages.
Use blog content and email marketing to collate creative ideas for stocking fillers, presents for those hard-to-buy-for relatives and office Secret Santas and already frazzled buyers will thank you with their credit cards. Check out our library guide on how to create engaging emails and irresistible subject lines that shine brighter in recipients’ inboxes than the star on the top of the tree.
People may complain about Christmas trees going up before it is even December – but that is too late to give the website a bit of winter wonderland magic. A festive makeover with Christmas categories prominent on the homepage will signpost customers to all your brilliant gift ideas.
Panic buying
December and the countdown is really on. Consider posting exclusive offers on social media channels to attract shoppers to your e-commerce site. A gift wrapping option could make the difference between a sale or a pass, especially if the present is being sent directly to the lucky recipient.
Make sure your delivery promise is possible, if customers are left disappointed there may be no time to go out and buy an alternative. And that is the sort of thing that won’t be forgiven – even in the season of peace and goodwill.
But if your distribution is robust and efficient then the offer of next day delivery could be the Christmas miracle your customers will talk about all year.
Contact ATTAIN’s team of Christmas elves today.
