How to connect with your customers post-lockdown
As industries adapt to a very different world from the one they existed in prior to the pandemic outbreak we think about how your business can prepare for life after lockdown – ensuring you bring your current customers with you and entice new ones along the way. Be socially conscious The pandemic has brought with […]
What is social commerce? And how your business should be selling more through social media
While the trend for online shopping wasn’t prompted by the pandemic, the lockdown restrictions certainly allowed it to flourish; and it’s unlikely that we will return to traditional shopping methods any time in the future. To create a successful online business there are two important things you need: a great product and a streamlined, user […]
Are you in the club? Understanding the latest social media phenomenon: Clubhouse
The latest social media platform to take the world (well, at least the world of iPhone users) by storm is Clubhouse. The audio-based social networking app has grown to 10 million users – gaining significant momentum in the last three months when users grew by 8 million. But what is Clubhouse all about, and how […]
Marketing made accessible: social media
A quick-look guide to help businesses make their marketing accessible to all. If you’re reading this, the chances are you are using social media to engage with potential customers – but could your social media actually be turning people away? According to campaigners Purple Pound, more than 1 in 5 potential customers in the UK are disabled – […]
Engaging with customers on social media in 2021
How to truly connect with your customers on social media Social media is constantly evolving and changing – so how do businesses keep up with these changes and what are the most effective courses of action for 2021? Here we explore some points to consider when planning your social media marketing schedule this year… Think […]
Which digital marketing trends are worth following in 2021?
Digital marketing has risen up the priority list for most businesses this year thanks to the pandemic. For those who were unable to meet potential customers face-to-face, digital marketing became the go-to communication tool. Standing out from your competitors, therefore, has never been so important. If you’re ready to go the extra mile in 2021, […]