The missing ‘P’ in the marketing mix: Protection
Product, price, place, promotion…the “P’s” that every marketer will be familiar with. But marketers need to get to grips with a new ‘P’ in order to future-proof not only a company’s marketing activity, but the company itself. Protecting your company’s sales and marketing activity online – from Ecommerce transactions to invoicing – is critical in […]
Crowdfunding for businesses: The only time it is good to follow the crowd
There is a marketing tool that helps develop new products, research the market, monitor rivals, promote product launches, make connections with new demographics AND makes money. Too good to be true? Too high-tech for SMEs? Never heard of it so it must be too new to be proven? WRONG! Crowdfunding, beloved financial lifeline for start-ups […]
Facebook’s change of heart: the Zuckerberg statement you should know about
It is fair to say that election scandals and fines for data breaches have resulted in Facebook going through something of a rocky period. But the social media giant’s owner has declared a change is on its way- and it is sure to have an impact on your company’s Facebook advertising. No need to panic […]
Insta: the Do’s and Don’ts for your Business
Not sure how – or even why – you should be using Instagram to reach customers? Spend five minutes in the Twittering Bird pub, the ATTAIN social media headquarters, to find out more… Instagram is just for selfies of celebs in swimwear. WRONG! Someone’s been telling you stories – and not the good ones that […]
The skills every marketing team needs to score big in 2018
As the World Cup kicks off in Russia, ATTAIN is taking a break from the office sweepstake to put together its wishlist of silky skills every marketing dream team needs to score big in 2018. Flair players The best teams always have creative footballers who play with flair and stunning skills. Marketing teams need similar […]
The 2 ‘P’s you should be asking your web team to spend time on…
2P or not 2P, that is the question…you should be asking your website design team. To stand out websites need to offer outstanding functionality with an impressive visual experience, but most of all they need to CONNECT with their audience and keep them engaged… like a good play (you wondered when I was going to […]
