Brand Biopsy: A first class way to learn from others’ mistakes when it comes to putting a new stamp on your business
What’s in a name? Well, in the case of the infamous Post Office/Consignia fiasco in the early 2000s, about £2million. The rebranding was an attempt to unite diverse wings of the business – Post Office, Royal Mail, Parcelforce – under one name and to reflect its expansion on its original core services. As we discussed […]
