What your business can learn from Movember…
Every day someone seems to be raising awareness for some issue or other – and many businesses are recognising the value of aligning themselves with the latest talking points. Awareness Days and Months span a range of worthy and wacky topics – from Movember, the month dedicated to raising awareness to men’s health, to national […]
The road less travelled: a case for data-driven marketing
Remember when everything was ‘tailored’ or ‘bespoke’? You couldn’t move for a made-to-measure this and purpose-built that. They may have become commonplace, but these oft-mocked marketing buzzwords should now be the roadmap to your marketing strategy. One size does not fit all. YOUR data is mapping out a unique plan for YOUR business – and […]
Style over substance: why websites fail
Too many times, the ATTAIN digital team have come across the same pitfall faced by small businesses: choosing a stylish website that, behind the shiny façade, fails to meet the needs of customers or truly reflect the business’s brand values. Many small businesses share concerns about the affordability of a design solution that truly balances […]
How to fall in love with your website again this Valentine’s Day
A long-term relationship requires some attention to keep the romance alive. It’s the same with your website, it needs ongoing TLC to continue getting the best out of it. Too often we fall in love with our sites at first sight and assume it will always be this way. But after the first flurry of […]
Signed, sealed, delivered… their business is yours
Signed, sealed, delivered… their business is yours When Steve Wonder’s “Signed, Sealed, Delivered, I’m Yours” song joined the hit parade in 1970, it is hard to believe the first computer message systems – the precursor to the modern email – were already around. Little could the IT bods of yore have known what a powerful […]
The 2 ‘P’s you should be asking your web team to spend time on…
2P or not 2P, that is the question…you should be asking your website design team. To stand out websites need to offer outstanding functionality with an impressive visual experience, but most of all they need to CONNECT with their audience and keep them engaged… like a good play (you wondered when I was going to […]
