Living The Sweet Life in the heart of Wigan
Wigan has a history of offering impossibly moreish sweet treats to its residents. But Uncle Joe has nothing on the self-styled “Willy Wonka of Wigan” – Amy Forster. Amy’s online sweet shop Sweet Life began trading in November 2019. It offers pick and mix, pre-mixed bags and “Little Extras” such as chocolate bars for delivery […]
Building an industry-leading business: my advice for start-ups
We caught up with Catherine Hughes-Hobbs, founder of dermal-filler services and training company, Lipology, on her advice for start-ups – seven years after starting up the company. “I started Lipology as there were too many organisations making short cuts to safe dermal-filler qualifications and delivering unsafe training – as a medical professional, I wanted to […]
Embracing the rebrand: what the likes of Einstein and Madonna teach us about change.
Change is big news at the moment, from Meghan Markle shaking up how the monarchy does things to breakaway political parties purposely incorporating it into their name. There are few changes quite as transformative to a business than a brand overhaul. Our creative team have picked four people who have known what it means to […]
How to make sure your expo attendance doesn’t make you a one-hit wonder
We’re busy preparing for Leigh Expo 2019 – as we know an expo is more than just an on-the-day opportunity to network. Focusing all efforts on the main event could leave you looking like a one-hit wonder that comes from nowhere, burns bright then immediately fades from the collective consciousness. What if you could harness […]
ATTAIN Cook Up a Sizzling brand for Homestyle Kitchens
When your business gets the chance to showcase itself on a national platform, it is vital to make the most of the opportunity by making a positive and professional first impression. Kitchen and bedroom door manufacturers Homestyle were given a last-minute opportunity to exhibit at one of the largest trade shows in the UK – […]
Brand Biopsy: A first class way to learn from others’ mistakes when it comes to putting a new stamp on your business
What’s in a name? Well, in the case of the infamous Post Office/Consignia fiasco in the early 2000s, about £2million. The rebranding was an attempt to unite diverse wings of the business – Post Office, Royal Mail, Parcelforce – under one name and to reflect its expansion on its original core services. As we discussed […]
