For over 40 years Warrington Housing Association has been providing a broad range of affordable homes and services across the Borough and we are as passionate now as we have ever been about making Warrington a great place to live, in which the potential of individuals and communities can be realised.
We were appointed by WHA to undertake a refresh of their current branding, evolving their logo and creating a new design style for all of their marketing collateral both internal and external. We created a brand guidelines to ensure brand consistency throughout the company, as well as a suite of branded editable templates for presentations and internal documentation.
In line with the new branding, we also created a new website that included listings for available homes as well as being a hub for all the information required for current tenants. It is fully responsive and includes links for users to pay their rent online and view their statements. We worked closely alongside WHA’s PR agency to establish a consistent tone of voice, as well as all imagery and news stories were uniform throughout the site.
We continue to work with WHA to assist in ensuring all their internal and external branded materials are designed and printed in line with the standards set.
www.wha.org.uk